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| Step One: | Targeting Your Career and Audience |
| Step Two: | Formatting for Maximum Impact |
| Step Three: | Skill Set and Qualifications Summary |
| Step Four: | Accomplishments and Special Skills |
| Step Five: | Professional Experience |
| Step Six: | Education and Training |
STEP ONE: Targeting Your Career and Audience
You must have a clear idea of what you want to accomplish in your professional life in order to maximize the impact of your resume for your targeted audience -- the hiring manager or graduate school admissions director.
Before you begin, ask yourself these questions. Are you:
For numbers 1-3 above, the most effective way to begin targeting your resume is to search openings that appeal to you on job resources like the Jobs-From-Home.Com's Computer Jobs At Home Listing, internal company postings, or newspaper classifieds.
With these in hand, you can highlight the qualifications you will need to be considered and the duties you would be expected to assume. Every match in terms of qualifications and experience will serve as key words** in your resume, as well as provide focus so that the resume can be tailored for your targeted audience. The more closely the content of your resume matches the content of these postings, the more likely you will be asked to interview.
** Resumes provided for graduate school admission showcase your skills, professional experience, accomplishments, and academic history in much the same way as job resumes. The difference is that an admissions resume will focus on what transitions well to the classroom, not to the workplace.
** Key words include industry-specific jargon or acronyms (i.e. "generally accepted accounting principles" (GAAP) for accountants; "Certified Professional Resume Writer" (CPRW) for resume writers; "Series 7 licensing" for brokers; "initial public offering" (IPO) for investment bankers; "at-risk child" for social workers; "Level 2 Training" for physicians; "intellectual property law" for attorneys; "triage" for nurses; and nouns or noun phrases indicating qualifications or required tasks (i.e. general ledger, word processing, contract negotiations, benefits, payroll, closing (for sales people); catering services, new menu items, capacity planning (for chefs); logistics, quality assurance, advertising campaigns, product launches, staffing, training, orientations. Companies that employ scanners require a set number of hits on key words before the hiring manager will personally review the applicants resume. It is always wise to incorporate as many key words as possible into your resume.
STEP
TWO: Formatting for Maximum Impact
The moment your resume is opened by a hiring manager or admissions director, it must appeal to him or her on an aesthetic level, while accurately reflecting your industry or career goal. To do anything else is to relegate your resume -- no matter how brilliantly it is written -- to the rejection stack.
In order to ensure that your resume receives the initial attention it deserves, its important to adhere to certain formatting guidelines, which include:
Template and Font Choice
In all cases, templates and font choice should:
Be easy to read. Resumes written in bold text or italics are
extremely difficult to read and project a lack of professionalism. The same goes for artistic fonts that
resemble handwriting. Its a common
misconception that jazzing up a resume with these stylistic tricks will get the
document read. On the contrary, the resume
will get noticed -- and discarded -- within seconds.
Its not the font you use that attracts attention, but rather the
resumes initial appearance and the words crafted within it.
When in doubt about font choice, always err on the conservative side. Two good choices are Times New Roman or Arial in 11
points -- no smaller, or the text will be difficult to read.
Effective Use of
White Space
There is no quicker way to get your resume ignored than to create a document with (narrow or nonexistent) margins, and block after block of uninterrupted text. No one wants to read a text-heavy document with sentences that run on for four or five lines. In todays fast-paced world, you must get your point across quickly, with a minimum of words presented as bulleted sentences within special sections (i.e. Professional Experience, Education, Qualifications Summary), separated by well-placed white space.
Think of white spaces as necessary pauses -- a chance for the hiring manager or admissions director to catch her breath, collect her thoughts, and digest (and appreciate) the data youve presented.
Prioritization
of Data
Imagine youre a hiring manager. Its 7:30 on a Monday morning, and an important position needs to be filled in your companys legal department. Over the weekend, 200 resumes came in from eager applicants all wanting to fill this one job. Most of the resumes are attractively formatted and use the appropriate font type. So far so good. But on closer inspection, most of the candidates have relegated their willingness to relocate for the position -- a core qualification -- to the very end of their two-page resumes. More than a few have buried accomplishments within the text, figuring this will force the hiring manager to search for that data, which means the entire resume will have to be read. Some have placed bar admission, another important qualification, dead last on the resume, believing that where they can practice law certainly isnt as important as the fact that they are attorneys. And a few misguided souls simply list company names and dates of employment, assuming that the hiring manager should know without asking what legal duties they performed at these firms.
Its enough to drive a hiring manager to distraction -- or another career.
But then, at last, there are those few resumes that list the important data at the top of the first page. In less than five seconds the hiring manager knows that the first candidate is willing to relocate and assume the cost of those expenses, if required. This candidate also provides a special section beneath the Qualifications Summary that indicates where she is licensed to practice law. The second candidate does the same, while also pulling out Career Accomplishments and placing them at the top of the first page. After all, why keep a 100% win rate at trial a secret, or the fact that one can practice before the states Supreme Court?
Given the above scenario, its clear which applicants will be called in for an interview. No hiring manager will read every single resume that comes across his desk. Nor will a hiring manager search for data. In todays tight job market its up to the candidate to prioritize data so that a hiring manager knows at a glance what the job seeker has to offer the company in terms of achievement, work experience, education, licensing, certifications, and special concessions, such as relocation.
STEP THREE: Qualification
Summary & Skill Set
Picture yourself at the market after a long day at the office. Youre in a rush, of course, and want only to purchase those items on your list, if theyre on sale. Hurrying into the store, you glance around for the weekly advertising piece that indicates which items will be offered at a discount. Trouble is, theres no advertising piece this week, and no one to answer your questions. If you want to purchase the items you most need at a discount, youre forced to walk up and down each and every aisle until you find whats available.
Doesnt sound like much fun or an effective use of time, does it? And yet this is the same type of frustration hiring managers are exposed to every time an applicant sends in a resume that fails to open with a well-written Qualifications Summary and/or Skill Set.
What is a Qualifications Summary?
Its a brief paragraph that showcases your most effective skills and experience as they pertain to your job search. More importantly, its your chance to convince a hiring manager of the skills you can bring to the position. This is essential, given that hiring managers generally afford no more than 10 seconds to an applicants resume, unless theyre compelled to read further.
So, how do you compel them to keep reading?
Lets use this example: Youre an accountant who has worked at XYZ Company for nine years and been promoted every time youve come up for review. Because of your organizational efforts, the company is saving $2500 monthly. Youve passed the CPA exam. Youre skilled in Profit & Loss (P&L), audits, taxation matters, and internal controls. Now, you want a Controller position.
Rather than including all of the aforementioned data in the body of the resume, where the hiring manager would be forced to look for it, but wont (remember, youll be given 10 seconds before the hiring manager moves on), the wise candidate would write something like this:
Results-oriented, detailed professional with comprehensive accounting experience. Background includes consistent promotions to positions of increased responsibility. Skilled in P&L, audits, taxation, internal controls, and streamlining procedures, effecting a monthly savings of $2500 at XYZ Company. Recently passed the CPA exam; currently seeking a Controller position.
In five lines and a mere 45 words, youve given specific examples of what you can do (P&L, audits, taxation, internal controls), quantified an accomplishment (streamlining procedures, effecting a monthly savings of $2500 at XYZ Company), indicated past performance (consistent promotions to positions of increased responsibility), provided data on certification (recently passed the CPA exam), and provided your career path (currently seeking a Controller position). And youve done all of that in a well-written paragraph thats interesting and easy to read. (Note that personal pronouns are not used here. In business writing, which includes resumes, personal pronouns such as I, me, or my are never used).
Three examples of outstanding Opening Summaries:
Fine, you say, but what about an Objective? Where does that go?
In the modern resume, an objective statement is no longer used. The reason for this follows.
Qualifications Summary
vs. the Objective
In the outmoded Objective, the candidate told the hiring manager what he wanted, whether that was a job at the company, room for advancement, a chance to use a new college degree, or any other reason an applicant could think of and the hiring manager could dismiss as self-serving. On the other hand, the Qualifications Summary proactively declares what the candidate can do for the targeted company, which places the hiring managers needs first. A wise applicant always uses a Qualifications Summary, either by itself or combined with a Skill Set.
What is a Skill Set?
Generally speaking, it's a list of your core competencies as they relate to your targeted career goal. Again, lets take the example of the accountant who has just passed the CPA exam and now wants to be a controller. Rather than presenting all of that data in the qualifications summary, a portion of it would be showcased as a tag line (professional title or title of job youre targeting) and skill set, and might look something like this (followed by a reworked qualifications summary paragraph):

Results-oriented, detailed professional with comprehensive accounting experience. Background includes consistent promotions to positions of increased responsibility for notable achievements, including $2500 in monthly savings at XYZ Company by streamlining procedures.
This time, the first two lines, which contain just 15 words, present core strengths quickly and effortlessly.
STEP FOUR:
Accomplishments and Special Skills
Accomplishments
There is no data on your resume more important than your accomplishments. Why?
Think of it this way: youre a hiring manager with one position to fill and 10 qualified candidates clamoring for the position. Each candidate has the same basic educational and professional background. So, who gets the job?
The candidate who contributed the most at past positions. Accomplishments are all that separate you from other equally qualified candidates, with one caveat. Your accomplishments must be quantified.
What is an Accomplishment?
Increasing the companys bottom line (i.e. facilitating its growth)
Streamlining procedures
Promotions
Special projects successfully completed
Decreasing costs
Company- or industry-sponsored awards
Certifications and licensure
What is not an Accomplishment?
Daily responsibilities that are included in your job description
Regular attendance at work
Getting along with co-workers
Working full-time while going to college at night
Volunteer or community service unless it has a direct bearing on your job search
In other words, an accomplishment is service that goes beyond your usual job description. But for an accomplishment to have the most effect, it must be quantified.
What is a Quantified Accomplishment?
One that includes dollar figures, percentages, and time periods.
For example: Our accountant has streamlined procedures, realizing a $2500 monthly savings for his company. The dollar figure quantifies the accomplishment, while the streamlined procedures explains how he did it. Now, if he achieved those savings within three months of hire, that would further strengthen his accomplishments, and it might be written thusly:
Achieved a $2500 monthly savings for XYZ Company within three months of hire by streamlining procedures.
Imagine the hiring managers reaction to the above as opposed to this entry:
Streamlined procedures for XYZ Company.
Doesnt say much, does it?
Special Skills
Special Skills should always be presented up-front so that a hiring manager knows what you can do. In some instances, a special section (i.e. Computer Skills, Languages, Office Procedures, etc.) should be created to showcase these special skills.
Special skills will include:
Computer proficiencies
Here are a few examples of resumes with outstanding accomplishments and skills showcased effectively for hiring managers:
IT Professionals Project Manager
Executives Supply Chain Director
STEP FIVE:
Professional Experience
In the Professional Experience section you will list your employers, job titles, and dates of employment in a reverse-chronological order; that is, your most recent job comes first, followed by your next most recent job, and so on. This format is standard and is expected by all hiring managers and admissions directors.
With regard to employment dates:
Generally speaking, hiring managers prefer years of employment, rather than months and years (i.e. 1999 - 2003 as opposed to May 1999 - April 2003). However, some college admissions programs want specifics when it comes to dates, so its best to use precise dates when applying to graduate school.
In the Professional Experience section you will also include daily tasks and responsibilities beneath the appropriate employer listing. If youve included a Career Accomplishments section in your resume, you should not repeat that data here. Once data is presented in a resume, it must not be repeated.
To ensure that your daily tasks are presented in an interesting and easy-to-read manner, you should do the following:
Use a bulleted format. This breaks up large blocks of text that could prove daunting to a hiring manager.
Delete unnecessary articles and adjectives. Your sentences should be short and snappy.
Begin each
sentence with an action verb. This quickens the pace
of your writing and
An example of a bulleted format, pared down writing, and sentences beginning with power verbs follows: (Again, we use our accountant)

Verb tense:
For those jobs where you are still currently employed, write your job duties in the present tense.
For those jobs in the past, write the responsibilities you held in the past tense.
Additionally, Professional Experience can be captured and showcased in three formats:
In the functional format, you are stressing what you know over where you gained your experience. This works for those who have strong skills, but a weak employment record.
In the chronological format, you are providing a work history dating back from the present. This is the most common format and is generally preferred by hiring managers.
In the combination format, you are stressing what you know in one section, while also providing work history dating back from the present in another. This is a highly popular modern format.
STEP SIX: Education and Training
Education:
Data provided in this section should be prioritized (and included) according to:
Your current career level:
If youre an entry-level candidate with little or no professional experience, your education should be presented immediately after the Qualifications Summary and/or skills area. The reasoning for this is that education is currently your most marketable asset. Here, you would include:
The purpose of your resume:
Resumes sent to admissions directors for graduate school can list Education before Professional Experience or after, depending upon these factors:
The country in which your resume will be distributed:
If you are distributing your resume within the
When distributing a resume outside the US, then high school education is included.
Training:
Include all specialized training that is transferable
to your new job target. If you have not attended college, include all
specialized training in your target field. Hiring managers generally prefer to see some
post-secondary education.